In 2021, I had my three-month freelance gig with Dulce de Saigon, an American-style bakery in Hochiminh City, Vietnam. My main focus was Social Media Management. Even though it was a short-term contract, this exciting project allowed me to create captivating marketing materials through product photoshoots and lifestyle photography.
The Worlds Of Cakes On Social Media
I enjoyed immersing in the world of cakes and the baking process. I had the opportunity to learn about the intricacies involved in creating delicious treats. Hence, by understanding their products on a deeper level, I could curate social media content showcasing Dulce de Saigon’s unique offerings.
Working closely with the bakery’s team, I approached each task professionally and seriously. The success of this project can be attributed to our focus on social media management. Through strategic planning and execution, I created an online identity for Dulce de Saigon that resonated with its target audience. As a result, we effectively showcased the bakery’s delicious creations by tailoring our content to their preferences and desires.
Photoshoot Management
Utilising both product photoshoots and lifestyle photography, we captured images that conveyed the beauty and quality of their treats. We drew customers’ attention through engaging visuals and enticed them to visit the bakery in person.
To me, one of the most fulfilling aspects of this freelance gig was the opportunity to work directly with clients professionally. By maintaining open lines of communication and actively listening to their needs and preferences, I ensured that the social media marketing efforts aligned closely with their vision. In addition, collaborating with the bakery’s team gave me valuable insights into their brand identity and customer base, enabling me to tailor the content accordingly.
Working with such a loved bakery in Saigon has been a privilege. Hence, I am so thankful for their trust in me to represent their brand on social media. It provided me with valuable insights into the world of culinary delights. Furthermore, it allowed me to sharpen my expertise in social media management.
